I&J is a subsidiary of AVI , a listed South African company which is centred on the fast moving consumer goods (FMCG) and fashion markets. I&J is one of AVI’s basket of more than 53 leading and best-loved South African brands.
There are 14 businesses in the AVI stable, spanning various categories including: beverages, biscuits and snacks; frozen, fresh and convenience foods; fashion and beauty; and “out of home”. I&J forms part of the frozen, fresh and convenience foods category.
I&J is ranked as a level four contributor to Broad-Based Black Economic Empowerment (B-BBEE). Direct ownership by black-owned companies is 20 percent and a further five percent is held by I&J’s previously disadvantaged employees through an empowerment share scheme.
I&J has set tangible goals for improving the company’s B-BBEE rating; it aims to achieve a Level 3 rating by the end of 2014.