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Sustainable Fishing

I&J is at the forefront of the South African fishing industry and, just as it was in the time of George Irvin and Carl Johnson, the company’s prosperity is indelibly linked to the sea. I&J is active in the South African deep-sea and inshore trawl fisheries for hake and is mindful of the profound responsibility it has to manage hake stocks carefully and harvest them with long-term vision and commitment.

I&J is one of a select few producers whose hake products are certified by the Marine Stewardship Council (MSC), the oldest seafood certification program in the world. All I&J products made from South African hake bear the easily recognisable blue logo of the MSC, a guarantee that they originate from a sustainable and well managed fishery.

You can learn more about I&J’s environmental commitment and performance by downloading a copy of the recently published brochure Fishing for the Future, or view a copy of the I&J Sustainable Seafood Policy.

What is sustainable seafood?

"Sustainable" simply means long lasting or enduring.

Sustainable seafood can be defined as seafood that originates from a source where the biomass of the target species can be maintained or increased and it can be harvested in a manner that does not detract from the ecosystem it inhabits.

A sustainable species is:

  • caught in a well-managed fishery
  • caught using responsible fishing methods
  • farmed in accordance with best practice
  • not endangered or threatened
  • traceable from origin to plate

Sustainable fishing is about making sure there are fish in the sea for future generations. Sustainable fishing is about maintaining healthy fish stocks and ensuring that fishing does not damage or destroy the environment.