About I&J Sustainability Of SA Hake

The MSC (Marine Stewardship Council) Standard is the main internationally recognized set of environmental principles for measuring whether fisheries are well managed and sustainable. To protect the world’s fisheries, the MSC seeks to harness consumer purchasing power to generate change and promote environmentally responsible stewardship of the world’s most important renewable food source.

In 2004, the South African hake trawl industry received a considerable boost from the Marine Stewardship Council (MSC) based in the United Kingdom when it joined an elite group of fisheries worldwide and was the first hake fishery to be certified.

Irvin & Johnson was particularly instrumental in driving forward the certification process. International certifier Moody Marine evaluated the Irvin & Johnson traceability control systems and concluded that the company met international standards and therefore awarded Irvin & Johnson the MSC Chain of Custody certification. This allows Irvin & Johnson to use the MSC logo on products produced in its plants.

• Two Ocean Aquarium – we supply most of the fish to feed the marine creatures.
• We also fund educational booklets for Grade 1-3 learners who visit the Aquarium
• Fish and pelagic seabird information posters for the SA Institute for Aquatic Biodiversity.
• The annual marine issue of Envirokids, a World Wildlife Fund publication.