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Savvy Savvy is a seal and is the official I&J Lifeguard. Savvy is passionate about water safety and being water wise. He loves kids and is always eager to give tips and talks. Savvy is forever on the lookout for distress situations and is always on hand to lend a helping flipper. His favourite way to eat I&J Original Fish Fingers is to make a fish and chip finger by surrounding the I&J Original Fish Finger with chips. Then he dunks it in tomato sauce, swirls it and eats it. Then...he comes back for more... |
| Skye Skye is a starfish and assists in the fight against sea and air pollution. She campaigns relentlessly to make people aware of the impact of pollution and the need to keep our water and air pure. She wears a mask and breaths using an oxygen tank, as she fears what a polluted environment will do to her health. Skye is quality conscious and will only eat MSG-free, Heart Mark approved, I&J Original Fish Fingers. Her favourite way to enjoy her I&J Original Fish Fingers is on a skewer stick with fresh crunchy cucumber, plump cherry tomatoes and a dash of low fat mayonnaise. |
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Frankie Frankie is a shark terrified of global warming and the effect that it will have on her and fellow marine creatures. Global warming has made it difficult for Frankie to continue living her peaceful existence. As the temperatures of the water has increased, Frankie has had to move into new locations where she could be more comfortable. This meant that she found herself in areas where people are. Frankie wants to live in harmony with people and for them not to fear sharks, so she dresses up to look less scary and get people to accept her. Frankie is oh-so-polite, and has excellent table manners. She prefers nibbles that are not messy and look amazing. Her I&J Original Fish Finger rainbow sandwiches are to die for! Try her layered rainbow creation...Yum! |
| Violet Violet is a sea turtle and loves spending time soaking up the sun, sea and surf. She is wise to the damaging effects of the sun and her mission is to get people to wise up, encouraging them to block out the sun (and not the fun) by using sunscreen, sitting under umbrellas and wearing protective clothing! Violet is a fun-loving, laid-back, entertaining girl and that’s exactly how she loves her I&J Original Fish Fingers. Golden brown and topped with cheese, any cheese, melted or freshly grated. |
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Seamore Seamore is an albatross and he has exceptionally good vision, the ability to cover relatively large distances in a short period of time and can float effortlessly on air currents. He can spot trouble from a mile away. As the I&J Coastguard he patrols our coasts and shorelines constantly on the lookout for threats and dangers that can harm people, creatures or the environment. When Seamore is not patrolling he is thinking of his next meal...He is hungry all the time! He loves anything as long as it is with I&J Original Fish Fingers. He is always dreaming up new combinations but his favourite is a fish finger paella. |
| Dexter Dexter is an octopus and a real dexterous character. His mission is beach clean-ups and recycling. He has 8 tentacles and can get into the smallest spaces, so he really is an efficient guy for the job. Dexter is forever busy so he prefers to eat on the go. He likes to eat his I&J Original Fish Fingers (all 8 of them) warm and crisp with a splash of lime and sea salt. |
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