I&J began its legacy in 1910. As a proudly trusted name in seafood for 100’s of years, our love and respect for the ocean and our commitment to its bounty for generations to come is as deep as the deepest seas. Protection and conservation of the marine environment to ensure resources are sustainable is integral to I&J and our future, therefore we take environmental obligations very seriously and have led the way forward with accreditation from the Marine Stewardship Council (MSC) since 2004.
We are careful not to overfish
The quota of Cape Hake and other by-catch fish species allocated by The Department of Agriculture, Forestry and Fisheries (DAFF) is called Total Allowable Catch (TAC) – and is calculated according to research, using a mathematical and scientific model created by leading local scientists and technicians with relevant skills and experience in the biology, management and stock assessment of the relevant resources (Prof. Doug Butterworth – Department of Mathematics and Applied Mathematics from the University of Cape Town is one of the world-renowned South African expert contracted by DAFF to provide mathematical modelling input and advice.
Limiting how much Cape Hake and other species we can catch is vital to responsible management of renewable marine resources (including a quota for by-catch like kingklip and fish often caught together with hake because they live in the same marine habitat).
We are careful about where we fish
In 2006, I&J and members of the South African Deep-Sea Trawling Industry Association (SADSTIA) agreed to ‘ring fence’ areas within which to trawl. These are areas that have been trawled since the early twentieth century and constitute only approximately 4.4% of South Africa’s territorial waters. This voluntary agreement was formalized into the annual fishing permit conditions which bounds and prevent trawling outside of the ring fence, subsequently creating a natural refuge for hake and other fish.
We are careful about what we fish
In 2012, we signed a pledge to WWF-SASSI that by 2016, we will sell only sustainable seafood products*. This is an agreement we take very seriously – and according to WWF-SA, I&J is the first fishing company to make such a strong public commitment.